Carolyne ( ) Chang

is a graphic designer and
collector of pretty things.

About

Selected

IVE “All Night” Title & Cover Art
Memento Flori Senior Thesis
Sony Music Rebrand Concept
SUGARCAKE Festival Branding
Type Collection Typography
Inktrap Type-Specimen Zine
DJ ViVi Character Design

Misc

Chi’s Playground

Say hi!

Instagram @zx.chi
LinkedIn
Spotify Playlist ♫✧˖°.

SUGARCAKE Music & Arts Festival

Year 2023
Tags Branding Identity

Music and arts festival concept SUGARCAKE seeks to highlight female Asian artists in the Western music scene. With an entirely female and Asian roster, SUGARCAKE empowers artists and fans going against the grain, representing subcultures across Asia and creating a cultural haven for the kids who don’t fit the mold.

SUGARCAKE’s visual identity is unique and stands apart from other American music festivals, allowing it to be easily recognizable and iconic. Its colorful, poppy and cute color palette and visual elements drive home both its purpose to represent Asian subcultures, as well as the feminine.

Animated Lineup Poster

Digital Materials

Physical Materials