Carolyne ( ) Chang
is a graphic designer and
collector of pretty things.



Selected

IVE “All Night”  Title & Cover Art
Memento Flori  Senior Thesis
Sony Music  Rebrand Concept
SUGARCAKE  Festival Branding
Type Collection Typography
Inktrap  Type-Specimen Zine
DJ ViVi  Character Design


Misc

Chi’s Playground



About
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SUGARCAKE Music & Arts Festival 

Year     2023
Tags    Branding Identity    
Music and arts festival concept SUGARCAKE seeks to highlight female Asian artists in the Western music scene. With an entirely female and Asian roster, SUGARCAKE empowers artists and fans going against the grain, representing subcultures across Asia and creating a cultural haven for the kids who don’t fit the mold.

SUGARCAKE’s visual identity is unique and stands apart from other American music festivals, allowing it to be easily recognizable and iconic. Its colorful, poppy and cute color palette and visual elements drive home both its purpose to represent Asian subcultures, as well as the feminine.



Animated Lineup Poster


Digital Materials







Physical Materials