SUGARCAKE Music & Arts Festival
Year 2023
Tags Branding
Music and arts festival concept SUGARCAKE seeks to highlight female Asian artists in the Western music scene. With an entirely female Asian roster, SUGARCAKE empowers artists and fans going against the grain, representing subcultures across Asia and creating a cultural haven for the kids who don’t fit the mold.
SUGARCAKE’s identity is vibrant and feminine, with elements that drive home its purpose to represent Asian subcultures. Its visuals stand apart from other American music festivals, making it easily recognizable and iconic.
Animated Lineup Poster
Digital Materials
Physical Materials