Carolyne ( ) Chang
is a graphic designer and
collector of pretty things.



Selected

IVE “All Night”  Title & Cover Art
Memento Flori  Senior Thesis
Sony Music  Rebrand Concept
SUGARCAKE  Festival Branding
Type Collection Typography
Inktrap  Type-Specimen Zine
DJ ViVi  Character Design


Misc

Chi’s Playground



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Sony Music Rebrand Concept

Year     2023
Tags    Branding Identity
This rebrand concept brings back the elegant and clean Sony Music logotype used by the brand from 1987-1991, while adding a new “S” logomark whose form is musically inspired. As a result, the brand is younger, more in tune (get it?) with the modern age, and is dynamic enough to suit all genres of music.



 Digital Materials





Physical Materials